What is one benefit of highlighting fresh ingredients on a menu?

Highlighting fresh ingredients on a menu primarily appeals to health-conscious customers because fresh ingredients are often associated with higher nutritional value, superior taste, and better overall quality. Many consumers today are increasingly aware of their dietary choices and tend to prefer meals made with fresh vegetables, fruits, meats, and dairy products. By emphasizing fresh ingredients, restaurants can attract clientele who are prioritizing health and wellness, leading to improved customer satisfaction and loyalty.

While some factors related to fresh ingredients, like taste and quality, might also influence customer choices, the direct connection to health consciousness makes it a strong focal point. Customers often associate freshness with fewer preservatives and artificial additives, aligning with their desire for wholesome food options. Other options directly do not address the key benefit of catering to customer preferences and perceptions around health and nutrition.